About CleanTerra Communications

CleanTerra Communications is an integrated PR and marketing communications agency with extensive expertise in brand building, lead generation, media relations, social programming, corporate communications, digital and narrative development. We are deeply rooted and fully focused on the power and energy industry sectors, cleantech and transformative technologies.

We pride ourselves on smart campaign strategies and results-oriented programming to drive real business impact for our clients. We inspire stakeholders to take action — to engage, advocate or shift behavior — so that we can deliver measurable outcomes that create strong, reputable brands.

At CleanTerra Communications we bring a collaborative, creative approach to all we do.

Passion and dedication is our ethos.

Ellen Backus | Founder & Senior Counselor

Ellen has 8+ years in clean energy and over 15 years in tech, with domain expertise in solar, storage, EV/mobility, AI, IoT, supply chain and logistics. Former clients include Electrify America, IBM, Lenovo, NEC Energy Solutions and Verizon Connect.

Communications Leader

25+ years in corporate communications, thought leadership programming, narrative and messaging, media training and media relations.


Former clean energy industry organization work includes ACORE (American Council on Renewable Energy), SEPA (Smart Electric Power Alliance) and ESA (the U.S. Energy Storage Association).